Hispanic and Black Youth Unfairly Targeted by Fast Food TV Ads

Nearly 35 percent of young people consume fast food on a daily basis in the US. Marketing is a key factor that leads to this growing trend.

A recent study carried out by the Rudd Center for Food Policy and Obesity, the University of Connecticut, has suggested a significant association between the number of fast food advertisements to children and rates of obesity in this age group.

The research examined Nielsen data of 274 fast-food restaurants on how they allocated the budgets for marketing and how young people are affected by these campaigns. Also, the authors analyzed top advertisements on how they targeted children from different demographic groups, including black, white, and Hispanic.

According to the data, the budgets for fast food advertisements in 2019 were around $5 billion, an increase of more than $400 million in 7 years. These campaigns particularly targeted young people, especially Hispanic and Black children.

The specific statistics were as following:

– 775 advertisements targeted people between 12 and 17 years old

– 787 advertisements targeted people between 6 and 11 years old

– 830 advertisements targeted people between 2 and 2 years old

On average, each young person saw more than 2 fast food advertisements a day on television.

Among these, advertisements specially tailored for Hispanic and Black children tended to promote large-portion and low-cost deals.

Out of drink and food marketing, around 40 percent of the advertisements for young people promoted fast food. Over time, disparities in commercials targeting different races or ethnicities kept increasing.

The findings suggest that fast-food companies tended to show their advertisements during the time when Black or Hispanic children watched TV more than their white counterparts.

Also, it is worth noting that Black children tend to watch TV more regularly than white children. Many studies have shown a link between high screen time and the increasing risk of obesity.

Scientists believe that children from 2 to 7 years old may be manipulated unfairly by advertisements. Also, they would recall messages from these campaigns, making them more vulnerable to changes in behaviors or thoughts, especially consumption habits of fast food.

The research did not measure overall effects in the long run, but it raised some concerns. The government, fast food companies, scientists, and parents should take action together to reduce the negative effects of these harmful products on the future generation.

Source:

https://media.ruddcenter.uconn.edu/PDFs/FACTS2021.pdf

Related Articles

10 Causes of Heel Pain

Ailments & Conditions
Heel pain is a very common health issue. It would be triggered by many causes, both external and internal. The sensation can be typically described as annoying, debilitating, stabbing, and throbbing, depending on the underlying cause. The diagnosis is...

What Is Pernicious Anemia?

Ailments & Conditions
Pernicious anemia is a rare disorder that causes a lack of red blood cells in the body. This rare condition only occurs in around 0.1 percent of the general population. There were once not so many treatment options available,...

Early Signs of Osteopenia

Ailments & Conditions
Osteopenia is a condition characterized by low bone density. People with this health issue can be at a higher risk of breaking their bones from physical activities. While it is not a disease, osteopenia is often seen as a...

Chemotherapy and Radiation – Overview & Side Effects

Your Health
Chemotherapy VS Radiation Overview The moment a person is diagnosed with cancer, their life seems to experience a shift, and certain changes are inevitably adopted. The next step is usually that of determining which treatment method would work best for them....

Hypersensitivity Syndrome – Symptoms, Causes & More

Ailments & Conditions
What Is Hypersensitivity Syndrome? Hypersensitivity syndrome is a serious reaction to drugs. It occurs when the body responds to a medication in the same way it may respond to an infectious disease. Specifically, the immune system releases more T-cells, which...

Ewing Sarcoma – Symptoms & Causes

Ailments & Conditions
Ewing sarcoma is the growth of cancerous tumors in soft tissues or bones. This is a very rare type of bone cancer that mostly occurs in the elderly and young people. However, people of all ages can be at...

Lewy Body Dementia – Symptoms, Causes & Treatments

Ailments & Conditions
Lewy body dementia is a common form of progressive dementia. The condition is characterized by Lewy bodies, which are protein deposits in nerve cells that are responsible for movements, memory, and thinking. Over the long term, it would lead...

Diuretics for Hypertension: Facts to Know

Your Health
Diuretics, commonly known as water pills, are an effective and inexpensive drug used for treating high blood pressure or hypertension. They generally work by stimulating the kidneys to remove more water and salt from the body. As a result,...